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Digital Marketing Nanodegree

 
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    Udacity - Robotics Software Engineer Nanodegree



    English | MP4 | AVC 1280×720 | AAC 44KHz 2ch | 17h 32m | 4.08 GB
    eLearning | Skill level: All Levels

    Why should I enroll in this program?

    Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it's so important. This is made possible by partnerships with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique introductory program ensures you learn exactly the skills you'll need to succeed.
    What's the advantage of a Nanodegree program?

    In simplest form, the Nanodegree program can be understood as a full immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms. You'll also receive detailed feedback on your projects from expert reviewers, and this personalized review experience will inform your progress throughout the program. In addition, you'll have access to mentors who can provide on-demand guidance as you advance through the curriculum, and forums where you can engage with peers and instructors in real time. When you graduate, you'll receive a highly-regarded Nanodegree credential, and you'll receive personalized career support to help you transition into professional digital marketing roles. It's the perfect choice for someone who wants a full digital marketing education, and whose goal is to pursue a full-time digital marketing career after graduation.
    What kinds of topics will the program cover?

    Our commitment to equipping you with a 360-degree understanding of the whole digital marketing world means we cover a broad array of topics to ensure you build the best foundation for success, including: Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more





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    Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

    This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.

    Part 01 : Marketing Fundamentals
    Becoming a digital marketer is a journey – let us be your guide. In this course, we give you a framework to help you organize and plan your approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree as examples of how to apply what you learn in both B2C and B2B contexts.

    Part 02 : Content Strategy
    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

    Part 03 : Social Media Marketing
    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Part 04 : Social Media Advertising
    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Part 05 : Search Engine Optimization (SEO)
    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

    Part 06 : Search Engine Marketing (SEM)
    Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

    Part 07 : Display Advertising
    Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords.

    Part 08 : Email Marketing
    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Part 09 : Measure & Optimize with Google Analytics
    Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you’ll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Part 10 : Conclusion
    Wrap up your Digital Marketing Nanodegree Program with some final information about marketing frameworks, and then celebrate!

    Part 11 : Digital Marketing Extras

    Part 12 (Career): Career: Networking
    Networking is a very important component to a successful job search. In the following lesson, you will learn how tell your unique story to recruiters in a succinct and professional but relatable way.

    Part 13 (Career): Career: Job Search Strategies
    Opportunity can come when you least expect it, so when your dream job comes along, you want to be ready.

    Part 14 (Career): Career: Digital Marketing Interview Practice
    Now that you’ve practiced your skills through your project work, learn how you can present your knowledge in an interview.



    Code:
    Table of Contents
    
    
    1 Welcome to the Udacity Digital Marketing Program
    2 Welcome to Digital Marketing
    3 The Digital Marketing Framework
    4 What Your Business
    5 Who & When Your Customer
    6 Where Marketing Channels
    7 Why Marketing Objectives & KPIs
    8 Prepare to Market
    9 Plan Your Content Strategy
    10 Create Content
    11 Distribute & Promote Content
    12 Optimize Website UX & Landing Pages
    13 Measure Impact
    14 Jobs in Content Marketing
    15 Social Media Landscape
    16 Social Media Channels
    17 Social Media Content
    18 Implement & Monitor Campaigns
    19 Measure Impact
    20 Market Your Content
    21 Jobs in Social Media Marketing
    22 Intro to Social Media Advertising
    23 Choose the Right Platforms
    24 Facebook – Getting Started
    25 Facebook – Create Ad Sets
    26 Facebook – Create & Manage Ads
    27 Create a Facebook Campaign (Part 1)
    28 Run a Facebook Campaign (Part 2)
    29 Jobs in Social Media Advertising
    30 How Search Works
    31 Keywords
    32 Tags and Site Structure
    33 Link-Building
    34 SEO Audit and the Future of SEO
    35 Conduct an SEO audit
    36 Jobs in SEO
    37 Intro to SEM
    38 Keywords
    39 Text Ads
    40 Ad Rank and Maximum CPC bid
    41 Navigate AdWords
    42 Metrics and Optimization
    43 Run an AdWords Campaign (Part 1)
    44 Run an AdWords Campaign (Part 2)
    45 Let’s Check-in!
    46 Jobs in SEM
    47 How Do Display Ads Work
    48 Display Ads and Targeting
    49 Display Advertising Sales Models
    50 Display Advertising with AdWords
    51 Video Advertising
    52 Evaluate a Display Ad Campaign
    53 Jobs in Display Advertising
    54 Email List Generation
    55 Create an Effective Email Campaign
    56 Create an Email Plan
    57 Measure Results
    58 Market with Email
    59 Jobs in Email Marketing
    60 Get Oriented in Google Analytics
    61 Understand Your Audience
    62 Evaluate Acquisition
    63 Understand Behavior
    64 Evaluate Conversion
    65 Jobs in Digital Marketing Analytics
    66 Create a Marketing Plan and Conclusion
    67 Create Your Portfolio
    68 Marketing Analytics – Take Away
    69 Conclusion
    70 Digital Marketing Extras
    71 Develop Your Personal Brand
    72 LinkedIn Review
    73 Udacity Professional Profile
    74 Conduct a Job Search
    75 Refine Your Entry-Level Resume
    76 Refine Your Career Change Resume
    77 Refine Your Prior Industry Experience Resume
    78 Craft Your Cover Letter
    79 Ace Your Interview
    80 Practice Behavioral Questions
    81 Interview Fails
    82 Land a Job Offer
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    Course Homepage

    Code:
    https://mena.udacity.com/course/digital-marketing-nanodegree--nd018

    مسار الكورس | syllabus


    Code:
    https://s3-us-west-1.amazonaws.com/udacity-content/PDFs/Syllabus-DigitalMarketingNanodegree.pdf

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    #2
    تسلم يديك أخي محمد والف شكر على التنسيق والترتيب الجميل للموضوع
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      #3
      شكراً لك أخي الكريم
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        #4
        الله عليك ... شكرا جدا
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          #5
          File Not Found for the all the three sites, FYI.
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            #6
            Originally posted by shawket1 *
            File Not Found for the all the three sites, FYI.

            Torrent
            Marketing Analytics


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            Digital Marketing Nanodegree
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